The Lord of the Rings: Fellowship of the Ring – Opening Success

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The Lord of the Rings: The Fellowship of the Ring excites audiences and exhibitors with a strong domestic and international debut, surpassing expectations.

The anticipation and excitement for New Line's "The Lord of the Rings: The Fellowship of the Ring" have exceeded expectations, with a notable groundswell of interest from audiences and exhibitors alike. By Wednesday afternoon, it was evident that any worries about a weak opening day were unfounded.

David Tuckerman, the distrib prexy, expressed his surprise at the overwhelming response, noting the enthusiasm from exhibitors, positive reviews, and the extensive screen presence. The film debuted on an impressive 5,700 screens, with many midnight and other showtimes selling out.

In addition to its strong domestic launch, "The Lord of the Rings" also opened in 13 foreign territories, generating $11.6 million. Germany and France led the way with $3.5 million and $1.8 million, respectively, indicating a promising weekend ahead.

The film was shown in 3,359 theaters across North America, with many venues offering multiple screenings. However, only larger markets scheduled midnight shows or matinees due to the nearly three-hour runtime. On Tuesday, the distrib projected a gross of at least $60 million for the first five days through Sunday.

Tuckerman highlighted the strong numbers in major cities and matinee markets, but noted that the smaller theaters and towns with limited showtimes would be key indicators for the weekend. AMC Entertainment reported exceptional attendance and sellouts in several major and college markets, with San Jose, Columbus, Chicago, Dallas-Fort Worth, and San Antonio being the strongest for midnight shows.

General Cinemas' marketing director, Brian Callaghan, emphasized the benefits of midnight screenings, which add extra showtimes and boost concession sales. Despite concerns about long runtimes, Callaghan believes "The Lord of the Rings" will be a significant driver of concession revenue, as patrons are likely to arrive early and make multiple purchases.

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